There’s just something about pink. Right now a contagious energy is flowing throughout the universe. It’s a romantic, rebellious, brave love seen through rose coloured glasses.

This season everyone’s playing with pink. We’re calling it the Gucci effect. Pink is back on the fashion map. For Spring 2017, Balenciaga, Celine and Valentino have injected shocking pink into statement dresses. Yes, it’s making it’s mark on the runway but where street style is concerned, pink is spilling out onto the streets. The streets are popping with pink.

Pink has infused into all areas of pop culture. From the infamous electrifying wall on Melrose in Los Angeles filling our Instagram feeds, to Drake’s Hotline Bling artwork, to the endless soft pink beauty looks at the recent Golden Globes. So it’s a fact. You can never have too much pink. Pink is here to empower.

“It’s sexy to rock pink. I love a pink lip. It gives a sly sense of femininity that contrasts so well to my tomboy style. It’s romantic but bold. Pink is so hot right now, so I created a rose gold shade for my On-The-Glow highlighter range and I electrified the Perfect Pout lipsticks and Super Lips glosses with powerful pinks. It’s all about a colour that defines your look. And right now, pink is all you need…” – Hailey Baldwin